Whether it's getting a colleague or neighbour to help you, closing a Business deal, calling a salesman's bluff, or calming a child's tantrum we negotiate we need to shape win-win situations. Negotiating is one of life's most fundamental, yet little understood, skills. In You Can Negotiate Anything, Dr. Cohen offers step-by-step strategies that can be used immediately by you to negotiate effectively. Best of all, he does it with a Sense of humour, using real-life Anecdotes that will bring his principles to life for you.He explains how you can influence the other side's decision-making process; make better deals by Creating better options; achieve more from weaker positions; employ the Magic words that relieve stress, and get you to those win-win situations.