Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book a "must mad." These are to seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration—and ready to run with big ideas to accelerate their own and their companies' success. If you read nothing else—full stop—read: - Michael Porter on competitive advantage, - John Kotter on leading change, - Daniel Coleman on emotional intelligence, - Peter Drucker on managing your career, - Clay Christensen on disruptive innovation , - Tom Davenport on analytic, - Robert Kaplan and David Norton on the Balanced Scorecard, - Rosabeth Moss Kanter on innovation, - Ted Levitt on marketing, - C.K. Prahalad and Gary Hamel on core competence